The Textbook as a Medium of Instruction
For more than 800 years professors have been writing textbooks and students have been complaining about them. Since the emergence of printing in the middle of the fifteenth century, textbooks have been expensive but necessary commodities in the spread of knowledge. In the twentieth and twenty-first centuries a revolution in textbooks has come about, thanks in part to computers, and in part to the Internet. Several issues are affected by digital media. First, some claim that there is a diminishing need for textbooks since the information they impart can now be found on the Web — free and efficiently. After all, digital texts are instantly available from anywhere in the world, they are searchable, and they are free. Second, print-based-textbook prices have skyrocketed in the last dozen years or so. But with multiple used copies locatable on the Web, publishers are seeing a diminution in sales of new copies. Third, this has led publishers to urge authors to produce second and later editions of popular textbooks — volumes that may have no intellectual benefit over the earlier editions. Fourth, college and university curricula have seen a proliferation of specialized courses which require tailor-made texts. Digital media make it possible to produce these quickly and cheaply (though the cost savings are not always passed on to the students). Many other practical and ethical issues exist in this complex area of the publishing world.
Keywords: Textbooks, Publishing, Computers and Textbooks, Economics of Publishing Industry
Dr Sidney Berger
Professor of Communications and English, Departments of Communications and English, Simmons College
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Ref: B05P0091